When your business is built on great content, be it photos, words or videos, it extends to your social media presence. In line with great captioned copywriting, we turn to the publishing industry for our next post idea. Get inspired by how other brands are writing their Instagram captions. Pro tip: Finding your brand voice is a process. When your copywriting is strong, you can use that to create the photo to match it. It’s usually more words than the usual brand caption and both pithy and meandering in its tone. To execute this, you’ll need to either look up pre-existing challenges or create one that makes sense for your brand.Ī post shared by Oatly we don’t know for certain if Oatly’s team writes the caption first or not, we do know that their online voice is strong. It’s up to you on how often you want to tackle the challenge. This can be a daily, weekly or even monthly occurrence. Whatever you choose, the idea is to make your audience pause in the scroll or taps. Pro tip: Don’t want to put effort into creating a puzzle? Remind your audience to take quick breaks instead via slow breathing exercises or a 5-second video with soothing music. This builds up brand recognition for the audience. The designs are also similar to previous Stories they’ve done, so if you’ve seen it before, you know what to expect. But using the questions sticker in Stories and the gallery post in the feed, Casper creates ongoing engagement. There’s no prize for those who get the correct answer except self-satisfaction. Using cute graphics and animation, the company posts puzzles in both their feed and Stories. So it makes sense for them to create posts that reflect this value. A post shared by Casper Casper’s case, the mattress company is all about relaxation.
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